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Welcome back y'all! When I say we're just one step away from launching your business, I mean it! One step and you will have officially launched your own business. You, an entrepreneur!! I love the way that sounds. So let's check to ensure we have everything already lined up and ready to go.
By this time you should have already secured or completed:
Now, that you've done all that it's time to present yourself as a business owner. Time to check out industry/niche network events, workshops, and mixers to attend to establish connections. Dress in your business best, bring plenty of business cards and breath mints (yes, those are necessary), have at least 3 opener questions ready, and refine your elevator pitch. Opener questions? Elevator pitch? When networking, it is important that you make those you meet feel as if the conversation is about them. Start with questions such as, "how long have you been in the industry", "how long have you attended this event", "what do you think about (use topic relating to topic of event or industry happenings-stay away from religion and politics). Rule of thumb here is to listen more than you speak. While you're listening, try to remember at least three things about them as you will use them later in your follow-up email within 24 hours. The elevator pitch is important as people will want to know about you and your brand. Have the important pieces about your brand and who you are, how long you've been in business, what you do and why you do it sewn together in a nice 30 second speech. Remember to speak clearly and not to fast so they won't lose interest.
In addition to attending network events, join professional organizations that are designed to increase your awareness, networking and add to the possibility of forming strategic partnerships. Create a LinkedIn profile with your best professional head shot and fill in the pertinent information to establish yourself as your brand's authority. Sign up for online platforms such as Alignable in your area to network online with other business owners in your neighborhood.
Relax. Yes, relax as it is about to all go by so fast and you will be busy with building your empire and having fun doing it. Remember the importance of work-life balance, adhering to a schedule, and setting aside time for yourself and family. Burnout is real and it would be ashame for you to give up on your business within the first year because you have worked yourself too hard. It is said that most businesses do not turn a profit until after their third year in business, so we encourage you to hold strong, stay motivated, keep tunnel vision and you will succeed. Build a tribe of supportive entrepreneurs, friends, and family members who truly believe in you and your brand. Do not waste time on nay-sayers or responding to criticisms that will come. Remain positive and understand that everything cannot be accomplished in one day.
Next week we're going to press the button and enter the world of entrepreneurship and not look back. Meet us here for your online launch party. Email us at firstname.lastname@example.org if you have questions.