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With the introduction of new social media features such as live and 360 degree video via Facebook and Instagram, have you incorporated them into your social media strategy? Video is the new "it" feature that we employ all our clients to incorporate at least once a week into their campaigns. Offer your customers a mix of media to keep your page up to date and engaging to current and prospective customers. Try taking a quick video of your store front, share a quick recipe, introduce your staff, give a sneak peek at an upcoming product or service and watch your impressions increase. But before doing so, please make sure you are in a well lit area, your background is not too noisy, your camera lens is free of smudges and debris, and speak clearly. You'll find that posting a quick video will ramp up your social media efforts and keep the customers wanting more!